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Emmet Co BW Roots Pstones border
Etched Emmet great lakes fossil
Emmet Co Black Roots Words
IMG_5257 (1)
Etched Emmet Logo county 3image fill
Emmet Co Black Roots
Maple Tree Roots 2
great lakes petoskey stone copy
Etched Emmet Logo county bw words
Etched Emmet Logo county bw

Building My Brand


Branding is the process of creating a strong relationship between a company's product and emotional perception of the customer for the purpose of generating individualism among competition and building loyalty among customers.

The brand is the idea or image of a product or service offered by a company that stays in the mind of the customer. It is an emotion or feelings developed towards the company or its product which are offered by the company. A product can be easily copied by other companies but the brand always remains unique and different from other brands.  


The main objective is to build a brand that is attractive, aesthetically cohesive, energetic, consistent, graphically linked and witty that will have loyal customers coming back for more.


I know that being authentic is my main priority as a graphic designer. I wanted my graphics to be my ideas, my drawings, my photography, my baby if ya know what I mean.  I want to own it!

Emmet County is my main focus because it's my home and the majority of my blog will be highlighting my surroundings. So the outline of Emmet County just has to be a piece of the puzzle. The Maple Tree, Petoskey Stones, and The Great Lakes are also a main focal point.  I haven't finished drawing the top of the Maple Tree yet but I will finish it one day. I have hand drawn each of my logos besides the outline of the Great Lakes

The font for all my branding will be consistent throughout my Website, Logos, Business Card, Banners, Letterhead, Watermarks because this must be consistent. !

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